"The greatest cost would be a missed opportunity"- Jackie O'Guinn
I'm not sure if Mr. O'Guinn is the one that originally came up with that quote or not, but he is the one I heard say it last night when I was on a call with my company.
If you've been following along for the past few weeks you will remember that I said that it will likely take you longer to reach your goals and dreams than you first thought and it will likely COST YOU MORE than you first thought.
Many give up because of the cost. Cost simply meaning the amount of money that is being put into the pursuit of this goal.
Yes, I agree, you cannot and should not just blindly pour money into something without any return. But, here's one thing to seriously think about - if you think that you are going to "make it" by just pouring money into something then, friend, you are badly mistaken.
If that is what you are doing and expecting then you are likely being taken for a ride. That's the lazy man's way out and it usually DOES cost him big time.
However, many times we also think that pursing this goal and dream shouldn't cost us much of anything! We expect results quicker than is likely realistic and we expect to have to put in far less money than is realistic.
Sometimes we determine "cost" in a way that will cause us to miss out on the opportunity of a lifetime.
I heard it put this way on a call I was listening to today: If you were GUARANTEED to make $200,000 this year and it would cost you $20,000 to get in on this guarantee, what would you do? Would you just give up and walk away because you didn't have the $20,000 available to you at the moment or would you FIND a way or MAKE a way to get that $20,000?
It honestly depends on how you evaluate "cost".
Now, there are few guarantees in life, especially when it comes to money and potential earnings. But, as Mr. O'Guinn said, "The greatest cost would be a missed opportunity".
What does all of this mean for you?
It is simply encouraging you to learn to look at things differently if you are SERIOUS about making needed changes in your life.
It does take time and it is uncomfortable, especially at first, because there is risk involved (remember, guarantees are few and far between).
Here is a guarantee: You will miss 100% of the shots that you don't take.
I don't know friend. I just felt the need to share this information with you today. Maybe it doesn't hit you or connect with you today. But maybe, just maybe, this is exactly what you needed to hear.
Opportunity doesn't always knock and, most of the time, once that opportunity passes by your door it is gone, never to return.
Make the most of your time - make the most of your day - make the most of your life!
And, as you do so, be sure to...
"Make it an AWESOME day! (Who else is going to do it for you?)"